S-M-A-R-T
S is for Spesific. You have to know spesificly the detail of your marketing. If you make a plan go to the deepest detail out of it. How or when you are going to execute it. This is why important to keep record to all your files and plans. Have a backup plan if the original plan is not working.
M is for Measurable. You have to set a measurable number of target. The marketing target has to be not an absurd number. It must be real number, so you can measure the success of your campaign.
A is for achievable. Don’t ever make a not impossible number. The target number must be an achievable number. But don’t be stubborn too. Whenever you miss the target make a quick evaluation, make the number bigger or smaller.
R is for Result Oriented. Not the process but the result, this is important too. Many people set their target to the process and not the result. The result expected is supposed to be number.
T is for Time Limit. Set a time limit to your target. One month, one year, one day, or whatever time length you feel apropriate.
How do you achieve such targets? Promotional products, is one detailed item you could have. The right promotional products could somehow lift the sales. My business offer corporate gifts for their customers. In indonesia some of popular products are T-Shirts, Umbrellas, key chain, jackets, helmets, stickers and many more.
Putting some money on promotional items is not a waste, considering advertising is a very common method of promoting your business.
nice article, thank’s for knowledge.
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